Crowdfunding has come a long way since the first publication and generated funding for projects that would never succeed without public support. The challenges remain the same and, in some respects, may be considered worse because of the current global financial climate.
As we move into a new norm, we all have had to react in an agile and decisive way. To address the new norm, we have targeted six topics and will publish Crowdfunding Campaigner Magazine on a bimonthly basis. We consider the topics listed below to be on the minds of many and impactful on a global scale.
January Issue – Wellbeing
Wellbeing is not just the absence of disease or illness. It is a combination of physical, mental, emotional and social factors. Wellbeing is linked to happiness and life satisfaction and could be described as how we feel about our self and our life.
The factors that influence wellbeing are interrelated for example, a job provides not just money but purpose, goals, friendships and a sense of belonging. Some factors also make up for the lack of others. For example, a good marriage can compensate for a lack of friendships, while religious beliefs may help a person come to terms with physical illness.
Money can also be linked to wellbeing because we may relate having enough money improves living conditions and increases social status. However, happiness may increase with income but only to a point of perspective and what may be considered as enough. Various international studies have shown that it’s the quality of our personal relationships, not the size of our bank balance, which has the greatest effect on our state of wellbeing. Believing that money is the key to happiness can also harm a person’s wellbeing. For example, a person who chooses to work a lot of overtime misses out on time with family, friends and leisure activities.
Wellbeing can also be impacted by the added stress of long working hours that also reduces job satisfaction. Chasing ‘extrinsic’ goals like money and fame are create anxiousness, depression and dissatisfaction.
Measuring wellbeing is difficult because the interpretation of wellbeing is so subjective but a typical approach to measuring wellbeing is to count the number of individuals affected by a particular factor.
In these challeging times wellbeing is important to all of us and the solutions, groups and studies backed by crowdfunding campaigns and investors will help in improving many lives.
An Australian consumer study into wellbeing showed that:
- 58% wish they could spend more time on improving their health and wellbeing.
- 79% of parents with children aged less than 18 years of age wish they could spend more time on improving their health and wellbeing.
- 83% are prepared to pay more money for products or services that enhance their feelings of wellbeing.
How Crowdfunding supports wellbeing
- Develop groups to maintain strong relationships with family, friends and social networks.
- Create groups that encourage work that is enjoyable and rewarding, rather than just working for the best pay.
- Solutions to support healtier living.
- Technologies, clubs and guides to help in supporting physical activity.
- Become involved in activities that interest you.
- Create organisations or clubs that appeal to those in need.
- Methods to develop self-belief and achievable goals.
- Solution to support feeling optimistic and enjoying each day.
Please feel free to get involved sharing your knowledge and expertise or raising awareness of your company or campaign.