Too often, crowdfunding campaigns launch without the details that bring an idea to life. Don’t make this mistake. Before you launch, think through how you’ll tell your story.
What makes your project important? What details are you most excited about?
What makes the idea uniquely yours?
As you work through your story, remember to consider your tone and target audience. This will come in handy when you’re reaching out to potential backers on email and social media, or talking to press.