Vue: Your Everyday Smart Glasses

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pledged of $50,000 goal


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About this project

Vue is the world’s first pair of smart glasses that are designed for everyday use. Offered in prescription, plano, and sunglasses.

Meet Vue, the world’s first pair of smart glasses that are stylish and discreet.


At a basic level, Vue functions as glasses, meaning you will be able to order the lenses you depend on, whether they are prescription, non-corrective (plano), or sunglasses.
Vue frames come with integrated technology, meaning your glasses will be able to do more than meets the eye. Vue’s smart features include:

And much, much more!

Look great in your pair of Vue frames. Choose from a variety of different colors, textures, and shapes to help you express your own unique style.


Risks and challenges

We want to talk about the risks and challenges in a little more detail than is typical for most Kickstarter projects. A lot of times teams default to high-level paragraphs without outlining what exactly might go wrong. We want to make sure our backers understand the complexity of manufacturing and the associated risks beforehand.

We’ve built and shipped hardware products before, and are familiar with the problems that may arise that could cause delays and impact delivery times. We’ve tried to make our delivery estimates as close to reality as possible by including ample buffer time into our timeline to take into account of unforeseen circumstances that could arise, but we can’t predict the future and foresee everything that might occur. Here are some of the most obvious potential risks, although the list is certainly not exhaustive.

1. Tooling: Tooling is the process of making molds that eventually become pieces of the product. For us, tooling will be used to create the frames of the glasses. We’ve done our best to build room for tooling adjustments as well as mistakes into our timeline. It is possible that a part’s design may need to be adjusted, and that may take additional weeks or months to resolve. 3D printed and CNC prototypes are too different to perfectly represent an injection molded piece, and there may be unique challenges that we are unable to foresee. Tooling will also be happening around holiday season, which means factories may wind down production until after the holidays which could add to production time. We’ve already included buffer time to take this into account.

2. Supply chain logistics: If we partner with a factory and order specific components to build a PCB (for example), it is possible that the factory may run low on parts or have long lead times for their inventory. This can hold up assembly, as you may imagine, since we can’t build a product if pieces are missing. Sometimes market forces change and can affect the supply of various components. For example, if the latest iPhone drops and they use a specific component, or if they launch a feature that requires specific components in other devices, the entire industry will see a change in the supply of that component. If it is something we were waiting on, we will see longer lead times, and therefore delays.

3. Certifications/Regulations: Since we are manufacturing electronics, there are various tests, including FCC and CE, that we will need to test. These tests often reveal design flaws that require changes in the design. Our timeline takes into account the potential need for retesting. Additionally, because we are making optical frames, our product requires additional scrutiny from the FDA. We fall into a class of devices that are “exempt” from most requirements by the FDA. However, we will need to source factories that are compliant with FDA standards. Our previous experience in sourcing quality factories will help us navigate these waters, but this may take longer than initially anticipated in order to make sure the factory we work with meets all FDA guidelines.

4. Mistakes: At the end of the day, a lot of risks manifest from plain old mistakes. If we pick a plastic that ends up warping or becomes brittle during molding, we’ll have to change it. If we discover that a component fatigues during testing, it means we have to source a new one. If we fail various certifications, there may need to be redesigns in our electronics. We aren’t perfect, but we’re going to try our hardest to be as perfect as possible. We learned a lot from shipping our previous electronic devices, and we are confident that these experiences will help keep us on track.

Every company faces these challenges, but rarely do consumers see these challenges. Our biggest tool for battling these risks is having previous experience bringing prototypes from concept to full production, including working with contract manufacturers and shipping internationally. We know that building physical goods is a dynamic process with lots of room for hiccups along the way. We will keep an open dialogue with all of our backers through frequent, transparent, and thorough updates.

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