The Kingii – A Model of Crowdfunding Success


Crowdfunding is now being accepted as a channel to raise funds for business success, but another side has shown that it is rapidly becoming a channel to support lifesaving situations. Generally the online approach in creating a crowdfunding campaign stems from having a great story where the audience will feel empathy and can share in socialising the success factor.

Read this months issue to find out how securing an optimal market fit is integral to any company, and a campaign like Kingii’s illustrates neatly how crowd-first tactics can be deployed to reduce costs, efforts, and time in the process.