Planning to crowdfund?


Before committing to a crowdfunding campaign, there are certain essential elements that need crafting and considering. Chris Buckingham, author of Crowdfunding Intelligence, highlights some key considerations.
There are a number of key points to consider and it should be stressed that no two campaigns are identical. There are hundreds of things that can help or hinder a campaign. Generally though these areas need considering first:

  • Demographics
  • Vision and value
  • Audit other campaigns
  • Audit your platform
  • Scripts
  • Update frequency
  • Channels for communication
  • Video production
  • PR (events, launch, press etc.)

Read this issue to find out more